FOR IMMEDIATE RELEASE
January 2, 2024
Lisle, IL — The 2023 AAPEX Show, a pivotal event in the automotive aftermarket industry, recently concluded with groundbreaking success, thanks to its collaboration with CompuSystems (CSI). The show, held from October 31 to November 2 at the Venetian Expo, launched the M3 app, setting a new benchmark in digital engagement and efficiency for trade shows.
Objectives Met with Cutting-edge Technology
The AAPEX Show set ambitious goals for 2023: enhance engagement between exhibitors and attendees, streamline access to exhibitors’ digital content, and upgrade the New Product & Packaging Showcases. These objectives were not only met but exceeded, thanks to the innovative M3 app developed by CSI.
Key Features and Benefits of the M3 App
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- QR Code Integration: Approximately 600 exhibitors used M3 QR codes, allowing attendees to effortlessly access digital content on their smartphones, thereby fostering greater engagement and interaction.
- New Product & Packaging Showcase Enhancement: M3 QR codes placed in front of showcased products enabled attendees to receive detailed product information instantly, enhancing their experience and providing exhibitors with valuable leads.
- Gamification Element: A leaderboard and app to track QR code scans added a competitive and fun element, significantly boosting attendee interaction.
A Quote from the Leadership
“We’re thrilled with the success of the M3 app at the AAPEX Show. This tool represents a significant leap in how we approach engagement and efficiency in large-scale events. It’s all about creating a seamless, interactive experience for both exhibitors and attendees, and we believe the M3 app has set a new industry standard,” said Mark LoGiurato, CEO of CompuSystems.
Impressive Results Speak Volumes
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- Engagement: The event recorded a staggering 28,507 M3 scans from 4,663 attendees, highlighting the app’s popularity and effectiveness.
- Lead Generation: Exhibitors saw a remarkable 196% increase in leads captured, thanks to the streamlined digital content delivery.
- Cost Savings and Efficiency: The digital approach eliminated the need for printed materials, saving costs and enhancing attendee convenience.
- Flexibility: Attendees accessed information at their leisure, significantly enriching their event experience.
A New Standard for Trade Shows
The AAPEX Show 2023, with the integration of the M3 app, has not only improved the attendee and exhibitor experience but also set a new standard in content management and lead generation at large-scale events. This success story underscores the potential of digital technology in transforming industry events, paving the way for more innovative and efficient future shows.
About AAPEX
AAPEX unites the more than $1.8 trillion global automotive aftermarket industry and historically draws approximately 2,500 exhibiting companies from around the globe that display innovative products, services and technologies that keep the world’s 1.5 billion vehicles on the road. AAPEX provides advanced technical and business management training for professionals to maintain excellence and take their businesses to the next level. Industry buyers include automotive service and repair professionals, auto parts retailers, independent warehouse distributors, program groups, service chains, automotive dealers, fleet buyers and engine builders. Find AAPEX online at aapexshow.com, and follow on social media using the hashtag #aapex.
About CompuSystems
CompuSystems is a premier provider of registration, data analytics, and lead management services for live events, offering cutting-edge solutions and unparalleled customer support to clients in the trade, association, corporate, and government event markets. With a strong focus on innovation, customer service, and sustainability, CompuSystems is dedicated to delivering exceptional event experiences for clients and their attendees.
