Savvy event organizers of the trade show and meeting industry are increasingly turning to wearable beacon technology to deliver real-time analytics and behavioral data to show organizers, exhibitors and attendees. The process is simple; a wearable beacon is attached to and subsequently electronically associated with each registrant’s badge. Receivers then capture the data in any space or common area with all event data accessible in real-time via a desktop or mobile device. The benefits of using wearable beacon technology are substantial for all parties involved.
Show Organizers
Event organizers will get real-time, actionable insights about their events allowing them to do their job better, faster, and cheaper.
• Complete event metrics and data set
• Access to all onsite behaviors
• Heat maps
• CE/CME tracking and crediting
• Helps shape future events
• Typically integrates with 3rd party applications
• Revenue generation
• Customizable dashboard interface
• Experiential features
Exhibitors
Exhibitors want more exposure and qualified leads to justify their event spend.
• Complete booth metrics and lead data
• Access to all visitor behaviors
• Heat maps for large booths
• Helps with marketing tactics for future events
• Typically integrates with 3rd party applications
• Revenue generation
• Customizable dashboard interface
• Experiential features
Attendees
Attendees benefit from a more targeted experience during the event. All of the behavioral data from each attendee is used to make real-time suggestions for sessions, exhibitors, and other attendees doing similar activities.
• Event app integration
• CE/CME tracking and crediting
• Intuitive dashboard interface
• Experiential features
If you’re not currently using wearable beacons for your event, you should at least consider it. The data they provide will enhance your event and help you to take it to the next level. While they may not be commonplace now, they are sure to become an integral part of the industry in the near future.
